A large wave of new five-star hotels from major chains is on the way in Crete.
Significant Growth in Tourism Investments with Focus on Five-Star Hotels and Global Chains
Crete’s really turning heads lately among international hotel operators. Some big-name groups have signed deals to launch new luxury properties on the island.
This wave of investment is pushing the local scene toward high-end hospitality—think five-star hotels, exclusivity, and a whole lot of global brand presence. The tourism sector here is shifting, aiming for a more sophisticated crowd.
Hilton Garden Inn: Hilton’s Debut in Chania
Hilton Garden Inn just opened its doors in Chania—Hilton’s first step into this part of Crete. They’re targeting business travelers and tourists after something modern and reliable.
It’s another notch in Chania’s growing belt of upscale hotels, and honestly, the timing feels right with all the new buzz.
Upgrades to Existing Hotels
It’s not just about shiny new builds. Quite a few existing hotels are getting a facelift—renovated rooms, better amenities, and a general service upgrade.
With these improvements, older spots can keep up with the newcomers and still impress the ever-pickier visitors.
Ikos Resorts: Major Investment in Kissamos
Ikos Resorts is sinking serious funds into a new luxury resort in Kissamos, aiming for a mid-2026 opening. It’s their first foray into Crete, which is kind of a big deal for the brand in Greece.
The plan? High-end everything and a personal touch, hoping to wow guests in a quieter corner of the island.
PHĀEA and Rosewood: €121 Million Tourism Projects in Southern Crete
PHĀEA and the Rosewood group are both behind major projects in southern Crete, with investments topping €120 million. These aren’t just hotels—they’re aiming for the full luxury tourism package.
Their focus is blending swanky accommodation with Crete’s cultural and natural highlights. It’s a pitch for guests who want more than just a bed for the night.
Cape Tholos: Another Luxury Venture by the Metaxas Group
The Metaxas Group is rolling out Cape Tholos, another splashy addition to Crete’s exclusive resort scene. This one’s all about ultra-luxury—privacy, tailored service, and that hard-to-fake connection with nature.
If you’re after peace and five-star comfort on the coast, Cape Tholos is clearly angling for your attention.
JW Marriott, Kimpton & Vignette: New International Brands Arrive in Crete
Crete’s catching the eye of some pretty big international hotel names. JW Marriott is prepping a large resort and spa, complete with private pools and wellness perks.
IHG Hotels & Resorts is also bringing in Kimpton and Vignette Collection, with two boutique and luxury properties near Chania and Rethymno. It’s a clear sign global brands see real promise here—and so do their upscale guests.
New Openings and Renovations in the Hospitality Sector
The hotel scene here is anything but static. New properties are popping up, and established hotels aren’t sitting still—they’re getting refreshed too.
This steady stream of investment is boosting Crete’s capacity and nudging service standards higher. There’s a real sense of momentum right now.
Sani/Ikos: Expansion with Ikos Kissamos
Ikos isn’t slowing down—they’ve got the Ikos Kissamos resort on the way. It’s promising a full-on luxury, all-inclusive vibe in a prime spot.
That should strengthen Crete’s year-round appeal and bring in more international visitors, if all goes to plan.
PHĀEA & Rosewood: A Comprehensive Luxury Tourism Vision in Southern Crete
PHĀEA and Rosewood are teaming up to create something pretty ambitious in southern Crete. They’re mixing luxury digs, wellness, food, and culture into one big, immersive package.
It’s aimed squarely at travelers who want a refined, all-in experience—a move that could really put southern Crete on the map.
Cape Tholos: Ultra-Luxury Vision by the Metaxas Group
Cape Tholos is the Metaxas Group’s answer to the ultra-luxury trend. They’re banking on exclusivity and top-notch service, all set against Crete’s natural beauty.
This place is for those who want comfort and privacy at the highest level—no question about it.
Frequently Asked Questions
What kinds of places to stay can visitors find in Crete?
Crete’s got a mix of accommodation: hotels, guesthouses, villas, and apartments. There’s everything from budget spots to high-end resorts.
Most towns have a blend of local inns and big hotel chains, so you’re not short on options.
Which hotels in Crete are good for families?
Family-friendly hotels tend to have pools, playgrounds, and kids’ clubs. Many offer connecting rooms or extra beds, which is handy.
Hersonissos and Agios Nikolaos are especially popular with families—no shortage of stuff to do.
What are some top luxury hotels available in Crete?
Luxury hotels here usually mean private beaches, spas, fine dining, and all the modern perks. New five-star places are popping up, especially around Elounda and Chania.
If comfort and exclusivity are your thing, those areas should be on your radar.
Are there hotels only for adults in Crete?
Yep, several resorts cater just to adults. These are quieter, ideal for couples or anyone wanting to escape the kids for a bit.
Often, you’ll find wellness centers and some pretty great restaurants in these spots.
What budget accommodation options can travellers find in Crete?
If you’re watching your wallet, there are hostels, budget hotels, and plenty of guesthouses. Facilities are basic, but locations are usually convenient—often in town or near popular beaches.
They’re a solid pick if you’d rather spend your money on food or activities.
Which hotels in Crete provide the best sea or coastline views?
Hotels along the northern and southern coasts—think Elounda, Rethymno, and Agios Nikolaos—tend to have the best sea views. Many luxury and boutique hotels make the most of the scenery with balconies or terraces.
