Greece is the Second Most Friendly Country in the World: Discover Why Hospitality Thrives.
Greece ranks second in the world for the friendliness and hospitality of its residents. According to a study by Remitly, the country scored 33.71 points, just behind South Africa’s 34.63. The research assessed various traits, including agreeableness, which is a key factor in establishing hospitality. Greeks are known for their warmth and sociability, which enhances the experience for tourists.
In the same ranking, Germany placed eighth with 32.66, while Switzerland and Austria ranked 20th and 21st respectively. This highlights Greece’s strong profile within Europe, alongside countries like Croatia, Portugal, and Sweden, recognised for their welcoming atmospheres. The concept of philoxenia, meaning love of strangers, is deeply rooted in Greek culture and history.
The World’s Most Hospitable Places in 2026: Where Authentic Warmth Still Matters
What makes a destination truly welcoming? It’s not just about luxury resorts or five-star amenities. According to Booking.com’s 14th Annual Traveller Review Awards—based on over 370 million verified guest reviews from travelers worldwide—the world’s most hospitable places are those where locals go the extra mile, where accommodation owners genuinely care, and where every traveler leaves with unforgettable memories.
The 2026 rankings reveal some surprising insights about where authentic hospitality thrives. Let’s explore the destinations that are setting the gold standard for warmth and welcome.
The Global Leaders: A Familiar Top 5 (With a Twist)
1. Italy – The Perennial Champion
For the ninth consecutive year, Italy claims the top spot with an impressive 214,666 award-winning hospitality partners. From historic Tuscan hilltop towns to charming coastal villages, Italy’s hosts understand that hospitality is an art form.
2. France – The Gallic Grace
In second place, France boasts 170,596 recognized hospitality providers. Whether it’s a Parisian boutique hotel or a countryside bed-and-breakfast, French hosts excel at making guests feel like family.
3. Spain – The Iberian Warmth
Spain rounds out the top three with 152,292 award-winning partners. From Barcelona’s urban sophistication to Andalusia’s rural charm, Spanish hospitality is legendary for good reason.
4. Germany – The Reliable Host
Germany secures fourth place with 111,685 recognized providers, proving that efficiency and warmth aren’t mutually exclusive.
5. United Kingdom – The Hospitable Isles
The UK rounds out the traditional top five with 93,989 award-winning hospitality partners, maintaining its reputation for friendly, reliable service.
The Rising Stars: Where Hospitality Is Booming
6. Brazil – The New Contender
Brazil has climbed two positions to land in sixth place with 80,791 award-winning partners. This South American nation is rapidly becoming a hospitality powerhouse, known for its infectious warmth and vibrant culture.
7. United States – The Diverse Welcome
The U.S. enters the rankings with 77,949 recognized providers, reflecting the continent’s diverse hospitality traditions from cosmopolitan cities to rural countryside retreats.
8. Poland – The Eastern European Rising Star
Poland’s 72,619 award-winning partners showcase how Central and Eastern Europe are becoming increasingly competitive in the global hospitality scene.
9. Greece – A Nation of Hosts
Here’s where it gets particularly interesting: Greece has entered the top 10 with an astounding 71,230 award-winning partners and a staggering 6,353,499 verified guest reviews. That’s nearly 90 reviews per provider—evidence of the sheer volume of satisfied travelers.
10. Croatia – The Mediterranean Marvel
Croatia completes the top 10 with 58,707 recognized hospitality providers, firmly establishing itself as one of the world’s most welcoming Mediterranean destinations.
The Standout Achievement: Greece’s Perfect Score
Greece’s entry into the top 10 is particularly remarkable—and comes with an incredible achievement:
Greeks achieved an average rating of 9.3 out of 10, tying with Croatia for the highest score globally. This isn’t just a ranking; it’s a validation that Greek hospitality—from the smallest family-run taverna to the grandest resort—consistently exceeds traveler expectations.
Regional Stars Within Greece
Several Greek regions have been specifically recognized for their exceptional hospitality:
* Epirus – A standout region recognized for authentic Greek hospitality
* Chania – Crete’s gem, praised for warm welcomes and quality accommodations
* Skopelos – The Sporades islands’ hospitality darling
* Karpathos – A lesser-known island punching well above its weight
* Lasithi – Eastern Crete’s hidden hospitable treasure
These destinations represent the “soul” of Greek hospitality: family-owned hotels, traditional tavernas, and hosts who treat guests like extended family members.
The Biggest Gainers: Where Hospitality Is Exploding
Bulgaria: +68% Growth
Bulgaria leads the pack with a stunning 68% increase in award-winning partners compared to 2025. This Eastern European nation is rapidly becoming a hotspot for budget-conscious travelers seeking genuine warmth.
South Korea: +46% Growth
South Korea’s 46% surge reflects Asia’s emerging role in global hospitality, blending cutting-edge service with traditional values.
China: +39% Growth
China’s 39% increase signals the country’s growing participation in the international tourism ecosystem.
Japan: +29% Growth
Japan’s 29% growth reinforces its reputation for meticulous, respectful hospitality.
Norway: +19% Growth
Norway’s 19% increase showcases Scandinavian hospitality’s growing recognition on the world stage.
Accommodation Types: Where Travelers Feel Most Welcome
The data reveals fascinating trends in what types of accommodations guests rate most highly:
Apartments Lead the Way
Apartments dominate with 901,481 award-winning properties, making the ninth consecutive year they’ve topped the category. Why? They offer space, independence, and the feeling of “living like a local.”
Vacation Rentals Second
Vacation homes and rural properties follow with 287,464 recognitions, appealing to travelers seeking authentic, off-the-beaten-path experiences.
Hotels Still Relevant
Traditional hotels secure third place with 197,658 awards, proving that classic hospitality never goes out of style.
The Fastest-Growing Categories
* Camping – Up 15%, appealing to eco-conscious and adventurous travelers
* Villas – Also up 15%, attracting luxury-seeking families
* Ryokan (Japanese traditional inns) – Up 13%, showcasing the appeal of culturally immersive stays
Beyond Accommodations: The Full Hospitality Ecosystem
The awards don’t just celebrate where you sleep. The 2026 rankings also recognize:
Car Rental Companies: +49% Growth
A remarkable 49% surge in award-winning car rental companies reflects travelers’ desire for independence and flexible exploration.
* Top performer: United States with 203 recognized providers
* Rising star: United Kingdom (174 providers)
* Strong performer: Spain (155 providers)
Airport Transfer Services: +11% Growth
An 11% increase in recognized airport transfer providers highlights the importance of seamless first and last impressions.
What Makes a Place Truly Hospitable?
Based on the 2026 data, the world’s most hospitable destinations share common characteristics:
1. Authentic Personal Connection – Hosts who genuinely care, not just staff following protocols
2. Attention to Detail – Small touches that show thoughtfulness (welcome gifts, personalized advice, going the extra mile)
3. Local Knowledge – Hosts who share insider tips and help guests experience the destination authentically
4. Consistency – Reliable, dependable service across all interactions
5. Cultural Respect – Understanding and respecting guest backgrounds and needs
6. Value for Money – Competitive pricing that doesn’t compromise on quality
The list of Greece’s most hospitable towns:
1. Kalyves Polygyros – Macedonia
2. Kardamyli – Peloponnese
3. Chora Astypalaia – Dodecanese
4. Stavros – Macedonia
5. Palaios Agios Athanasios – Macedonia
6. Oia – Cyclades
7. Kato Daratso – Chania
8. Dionysiou Beach – Macedonia
9. Ermioni – Peloponnese
10. Aliki – Paros, Cyclades
The Takeaway: Hospitality Matters More Than Ever
In an increasingly digital, automated world, the 2026 Traveller Review Awards remind us that human connection is irreplaceable. The world’s most hospitable places aren’t necessarily those with the newest technology or the most luxurious facilities—they’re the destinations where people genuinely welcome others.
Greece’s ranking in the top 10, combined with its 9.3-star average rating, proves that Mediterranean warmth is more than a stereotype. It’s a lived reality. From the Epirus region to the islands of Crete, from bustling Chania to tranquil Karpathos, Greek hospitality continues to touch hearts and create lasting memories.
The message is clear: in 2026, the world’s travelers are voting with their reviews, and they’re choosing places where authentic hospitality still thrives.
Have you experienced world-class hospitality in any of these destinations? Share your story in the comments below! Which hospitable destination would you recommend to fellow travelers?
If you look at Crete without rose-tinted tourist glasses: half of Greeks criticise their compatriots’ morals
Beyond the Philotimo: Why Nearly Half of Greeks Question Their Fellow Citizens’ Morals
For millions of travelers, Crete and the Greek islands represent a Mediterranean paradise defined by “philotimo”—that unique Greek sense of honor, hospitality, and community. However, if you take off the rose-tinted tourist glasses and look at the social fabric from the inside, a more complex and skeptical picture emerges.
According to a recent Pew Research Center survey, a significant portion of the Greek population is deeply critical of the ethical standards of their own neighbors.
A Global High in Moral Skepticism
The study, conducted across 25 countries during the first four months of 2025, reveals that 44% of Greeks hold a very or somewhat negative view of their fellow citizens’ morals. While a slim majority (55%) still view their compatriots positively, the level of internal skepticism is among the highest in the world.
In fact, Greece ranked fourth globally among the countries most skeptical of their own people’s ethics, trailing only behind the United States (53%), Turkey (49%), and Brazil (48%). To put this in perspective, countries like Canada and Indonesia sit at the opposite end of the spectrum, with a staggering 92% of residents viewing their fellow citizens favorably.
What Defines “Immorality” in Greece?
The Pew researchers didn’t just ask for general vibes; they asked participants to weigh in on nine specific behaviors to determine what they considered “morally unacceptable.” These included:
* Extramarital affairs
* Marijuana use
* Gambling
* Pornography
* Abortion
* Homosexuality
The findings suggest a society grappling with shifting values and a disconnect between different segments of the population regarding what constitutes a “moral life.”
The Political Divide
Interestingly, the survey highlighted a strong correlation between politics and moral judgment. In Greece, as in more than half of the participating countries, individuals who oppose the ruling party were significantly more likely to view their fellow citizens as immoral. This suggests that moral skepticism may be as much a reflection of political polarization and social frustration as it is about personal behavior.
Beyond the Tourist Surface
For those visiting the sun-drenched shores of Crete, the “crisis of morality” mentioned in the headlines might seem invisible. The hospitality remains warm, and the tavernas remain full. Yet, these statistics point to an internal tension—a nation looking in the mirror and not always liking what it sees.
As Greece navigates the mid-2020s, the gap between the idyllic image presented to the world and the self-perception of its citizens remains a fascinating, if sobering, reality.
Source: eKathimerini
Frequently Asked Questions
What qualities make Greece a welcoming destination for tourists?
Greece is renowned for its warm hospitality, friendly locals, and a welcoming atmosphere. The strong emphasis on community and familial bonds reflects in how visitors are treated. Greeks often go out of their way to assist tourists, making them feel at home. The rich cultural heritage adds to the charm, with traditions of hospitality embedded deeply in society.
How has Greece’s status in global friendliness rankings evolved?
Greece has consistently made appearances in global rankings of friendly countries. Over the years, it has often been ranked highly due to its hospitality and welcoming nature. Recent studies and reports have positioned Greece as the second most welcoming country, following other nations that promote a similar sense of friendliness.
What elements contribute to Greece’s high rankings in terms of visitor friendliness?
Several factors play a role in Greece’s positive reputation among tourists. Key aspects include the famous Greek hospitality, affordable travel options, a vibrant culture, and a wide range of activities available for visitors. The lush landscapes and historical landmarks also enhance the overall experience, encouraging a warm reception from locals.
Which country is deemed the friendliest, and how does Greece stack up against it?
While Greece holds the title of the second friendliest country, Taiwan is typically recognised as the top spot for friendliness – but this time it’s South Africa. Despite this, Greece’s hospitality, warmth, and cultural emphasis on welcoming guests ensure it remains highly regarded and a favourite for many tourists seeking friendly destinations.
How do cultural traditions in Greece impact its friendly reputation?
Cultural practices in Greece have a significant influence on the nation’s welcoming aura. The tradition of philoxenia, which means love for strangers, encourages Greeks to treat visitors as part of their extended family. This cultural norm fosters an environment where tourists feel valued and appreciated, enhancing their overall experience.
What criteria are used to measure Greece’s hospitality ratings?
Greece’s hospitality ratings are assessed based on various factors such as local interactions, feedback from tourists, and friendliness in service across different sectors. Surveys and studies often evaluate how residents engage with visitors, taking into account their willingness to assist and the emotional warmth displayed during interactions.
